Marketing Agreements
Working hand in hand to help your dealers become more successful
Dealers Who Use Us Sell More Product!
- Vice President of Business Development at a leading Foundation Repair Manufacturing Company
“Almost all of our top 10 dealers are using the software. It's easy to learn & fits with their workflow & processes. We don't have to do anything to support it. Bottom line, it closes more deals in less time. They close more deals, they buy more products from us. It's a win-win.”
Partnering With Contractor Accelerator
We value our manufacturing relationships and want to ensure you have all the tools you need to promote our partnership. We offer 3 agreement levels so you get the right fit for your company, dealers, and installers. In addition to the software discount, other benefits include branding, marketing materials, support, and more. Our goal is a mutually beneficial relationship so we ask that you include our team in educational events and fully participate in promoting the software so dealers are aware of the full benefits available to them through our agreement.
Description | Brand | Reseller | Exclusive |
Annual Maintenance Fee: Charged every 12 months for maintaining branding, software, and marketing efforts. | $0 | $2,500 | $25,000 |
| Initial Setup Fee: One-time fee charged to create the materials, brand software, and other deliverables required to promote the software. | $500 | $10,000 | $100,000 |
| User Discount: The discount amount given to your dealers, franchisees, and installers. | 10% off regular retail | 10% off regular retail | 10% off regular retail |
| Software Maintenance: We will maintain the software. No administration, maintenance, or other software support is required by you. | ✓ | ✓ | ✓ |
| Software Feature Updates: We will launch new features and updates to all versions of the software. | ✓ | ✓ | ✓ |
| Training Class Demonstrations: We will host an online demonstration during your product training classes which includes groups of your new dealers, franchisees, or installers. | ✓ | ✓ | ✓ |
| Group Webinar Demonstration: Group demonstrations via webinar for current dealers, franchisees, or installers or host a Q&A for those already using the system. | ✓ | ✓ | ✓ |
| Newsletter Articles: We will write articles announcing the agreement, dealer successes on the software, system best practices, or other educational topics to be shared via your newsletter or an email from you to all dealers, franchisees, or installers. | Biannually 1/3 page starting opposite other biannual communication | Biannually 1/2 page starting opposite other biannual communication | Biannually 1 page starting opposite other biannual communication |
| Marketing Flyer: We will work with your Marketing Team to create flyers/brochures and other printed collateral as required to support promotional efforts. | Contractor Accelerator branding with the inclusion of your logo | Your branding with "Powered By Contractor Accelerator" | Your branding |
| Press Release: We will work with your Marketing Team to create a named joint press release, approved by both parties. | ✓ | ✓ | ✓ |
| Promotional Email: We will work together to create promotional emails for pre-launch, launch, events, and other promotions. | Initial unlimited launch communications. Then, biannually starting opposite of any other ongoing communications | Initial unlimited launch communications. Then, biannually starting opposite of any other ongoing communications | Initial unlimited launch communications. Then, biannually starting opposite of any other ongoing communications |
| Blog/SEO: We will publish blog posts written by significant members of your team on topics pertaining to current events, business topics, and other things our audience would find interesting. The post will include your companies information and backlink to your website. | ✓ | ✓ | ✓ |
| Our Website: We may include your logo on the Partners page of our corporate website. | Logo as Partner on CA Website | Logo as Partner on CA Website | Logo as Partner on CA Website |
| Your Website: The Contractor Accelerator logo and link to our website can be added to your public website as a partner or product/service offered by your company. | Linked Contractor Accelerator logo on your website | Linked Contractor Accelerator logo on your website | Linked Contractor Accelerator logo on your website |
| Intranet/Dealer Site Content and Link: You can show Contractor Accelerator as a benefit/product on your internal and public website and/or printed or digital materials that go to new or existing dealers, franchisees, or installers. | ✓ | ✓ | ✓ |
| Promotional Ownership: You may advertise the discounted rate as a result of a special agreement with Contractor Accelerator. Under the Exclusive agreement, you may promote the software as a part of your suite of services and take full ownership when promoting the system. | Software is offered at a discounted rate due to a special agreement | Software is offered at a discounted rate due to a special agreement | Software is part of your suite of services |
| Educational Speaking: We will be a guest speakers at educational events on the software itself or on topics such as engineering, technology, marketing, customer service, or other areas where our experts could share their knowledge. | Discretionary | ✓ | ✓ |
| Event Booth Participation: We will use reasonable efforts to attend tradeshows or events to promote the software as an added value to becoming a dealer, franchisee, or installer with you. | Discretionary | Discretionary | Discretionary |
| Marketing - Videos: An Explainer Video will be provided for the landing page, and to be used as you see fit. | Contractor Accelerator branding with the inclusion of your logo | Your branding with "Powered By Contractor Accelerator" | Your branding |
| Marketing - Website: We will create, host, and maintain a landing page in Contractor Accelerator branding with your logo and mention. | Landing page with Contractor Accelerator branding with the inclusion of your logo | Landing page with your branding with "Powered By Contractor Accelerator" | Full website using your branding to include home, pricing, and multiple features pages |
| Software Branding: The Contractor Accelerator software can remain our branding or the appearance can be altered for your dealers, franchisees, or installers, to reflect your brand. | Contractor Accelerator branding | Your branding with "Powered By Contractor Accelerator" | Your branding |
| Support Experience: Our help center and any communication pertaining to implementation, training, and support will reflect the Contractor Accelerator name except on the Exclusive partnership. | Contractor Accelerator branded Help Center and communications | Contractor Accelerator branded Help Center and communications | Your brand is reflected in Help Center and communications |
| Exclusivity: On our exclusive agreement, your team will be dedicated to supporting our joint efforts to make the agreement successful and will refrain from promoting any of our competitor's software. | N/A | N/A | Exclusively promote the branded software |
| Anonymous Aggregated Data: We are open to providing anonymous aggregated data, at a discounted rate, on the Exclusive Agreement level. - System-wide aggregated data in a heat map showing hotspots of recent projects so you can ensure coverage in all areas. - Manufacturer-specific reports including the aggregated number of your products within open bids or accepted bids, average close rates, or other data to aid in forecasting, marketing, or other areas. - Piering depths based on geography to better prepare your dealers with the information they need. *This feature is only available to partners on the Exclusive Agreement who have at least 25 of your dealers on Contractor Accelerator to allow for anonymous data. Development time will be required to create these options. | N/A | N/A | 25+ active companies |
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