Residential Contractor News

Americans spent an estimated $603 billion on home renovation in 2024 alone. The market has never needed efficient service delivery more than now.

Most homeowners spend January and February planning their spring projects. This creates the perfect window for contractors to line up their marketing strategies with customer needs.

Every year brings a common challenge to home improvement contractors - keeping crews busy and profitable despite seasonal changes in work volume.

Recent forecasts suggest the US economy points toward a "soft landing" with recession probability at around 20%. September's existing home sales dropped to 3.84 million units, reaching their lowest point since October 2010.

Contractors face a wave of frantic customer calls during the holiday rush while trying to close out their year. Their concern intensifies when extended family members plan to visit.

Statistics show that leads contacted within five minutes are 100x more likely to convert and 21x more likely to qualify than those contacted after an hour.