Residential Contractor News

Email drip campaign templates get 80% higher open rates than single-send messages and 3x higher click-through rates.

Most seasonal businesses generate up to 85% of their yearly revenue within just a few months.

Most businesses in our industry face a common challenge. Nearly 90% of their customer information and project details lie scattered across different systems without proper structure.

Contractors' digital marketing has changed by a lot. Social media now leads this transformation.

Understanding your marketing ROI and customer acquisition costs (CAC) is essential for business growth. Calculate CAC by dividing marketing expenses by new customers and track ROI by comparing revenue to spend. Use tools like Google Analytics or Contractor Accelerator to identify which campaigns and services are most profitable. Focus on strategies and services that deliver the best returns, and adjust your budget and efforts to maximize profitability.

For home improvement businesses, standing out doesn’t necessarily mean a multi-million dollar ad spend. Here are some strategies to make your brand unforgettable in your market: