Residential Contractor News

Understanding your marketing ROI and customer acquisition costs (CAC) is essential for business growth. Calculate CAC by dividing marketing expenses by new customers and track ROI by comparing revenue to spend. Use tools like Google Analytics or Contractor Accelerator to identify which campaigns and services are most profitable. Focus on strategies and services that deliver the best returns, and adjust your budget and efforts to maximize profitability.

For home improvement businesses, standing out doesn’t necessarily mean a multi-million dollar ad spend. Here are some strategies to make your brand unforgettable in your market:

Discover how small landscaping businesses can thrive with customer management, professional bidding, clear communication, digital signatures, and solid project management.

Do you use hyperlinks in your customer emails, estimates or closing communications to ask for a review? Discover why tracking these hyperlinks is essential for residential repair contractors in the digital age. Explore user-friendly link creation companies like Bitly, Rebrandly, TinyURL, and ClickMeter, and start leveraging the power of smart links to ensure your estimates, emails, and online marketing efforts are producing results.

You spend a lot of time and effort visiting a home, taking measurements, discussing options, and crafting a proposal for your customer. On average, only 2% of sales are made during that first point of contact. That means if you don’t follow up, even with a simple follow-up email, you’re missing out on potentially 98% of your sales. Don't let the sale slip away! Learn how to create great follow-up emails that will win you more bids.

The housing market has seriously slowed down, and with fewer houses trading hands, there are less opportunities than there typically would be. As long as this trend continues, you can expect to see an increase in cost per acquisition and a decrease in the amount of overall available leads within a given Market. Learn how to market in a down economy from Music City Digital Media Owner and Marketing expert David Becklean.