Residential Contractor News
Jun 12, 2025
How to Use Social Media for Contractors: Win Local Clients in 2025
Contractors' digital marketing has changed by a lot. Social media now leads this transformation.
Jan 9, 2025
Marketing Tracking ROI and Customer Acquisition Costs
Understanding your marketing ROI and customer acquisition costs (CAC) is essential for business growth. Calculate CAC by dividing marketing expenses by new customers and track ROI by comparing revenue to spend. Use tools like Google Analytics or Contractor Accelerator to identify which campaigns and services are most profitable. Focus on strategies and services that deliver the best returns, and adjust your budget and efforts to maximize profitability.
Oct 1, 2024
Enhancing the Memorability of Your Home Improvement Business
For home improvement businesses, standing out doesn’t necessarily mean a multi-million dollar ad spend. Here are some strategies to make your brand unforgettable in your market:
Sep 10, 2024
Is Landscaping a Profitable Business in 2024?
Discover how small landscaping businesses can thrive with customer management, professional bidding, clear communication, digital signatures, and solid project management.
Oct 24, 2023
The Power of Tracking Hyperlinks
Do you use hyperlinks in your customer emails, estimates or closing communications to ask for a review? Discover why tracking these hyperlinks is essential for residential repair contractors in the digital age. Explore user-friendly link creation companies like Bitly, Rebrandly, TinyURL, and ClickMeter, and start leveraging the power of smart links to ensure your estimates, emails, and online marketing efforts are producing results.
May 31, 2023
Mastering Follow-Up Emails: 5 Essential Elements for Success
You spend a lot of time and effort visiting a home, taking measurements, discussing options, and crafting a proposal for your customer. On average, only 2% of sales are made during that first point of contact. That means if you don’t follow up, even with a simple follow-up email, you’re missing out on potentially 98% of your sales. Don't let the sale slip away! Learn how to create great follow-up emails that will win you more bids.